FlightGlobal
Uniting a portfolio of brands to drive growth in the aviation sector
The Brief
FlightGlobal is the global aviation community’s primary source of news, data, insight, knowledge and expertise. After purchasing multiple services, FlightGlobal needed a new brand identity that would unite its portfolio and enable the business to continue to grow in the aviation sector.
The Solution
My role was to create an identity that would unify the previous house of brands and become an expandable branded house. As part of the identity launch, the icon was utilized as a graphic element in the marketing collateral. This helped with both storytelling and reinforcement of the updated identity.
Previous house of brands.
The chosen logo.
Updated branded house.
