Agalia

The Brief

I was approached by a client who wanted to expand her part-time hobby of silversmithing into a small business - Agalia. I was asked to create a clean and refined identity that could be used to launch the new venture. We decided it was important that the solution conveyed the fluidity of the materials and techniques used in silversmithing.

The Solution

The initial concepts we explored referenced themes of structure, reduction and fluidity. The chosen identity contains visual nods to the smelting and soldering processes incorporated in the lettering. Supporting gradients and circular elements add to the feel of fluidity.